Initiative Holds Titan Bet Media Account

Posted February 22, 2026 by TPBC in News.

In London, the new sports betting company associated by the online poker brand Titan Poker has chosen the Initiative media agency to take hold of its UK media planning and buying business. The partnership between the two large companies will be great access to players that is surely waiting for the said launching.

The said media agency has won the account following the three-way pitch and will take care the media matters for Titan's UK launch before the FIFA World Cup that will happen in February.

Initiative media agency will be working on the area of planning and the buying process of an integrated campaign for the launching of the titanbet, this is going to cover wide range of sport all around the world.

The said media agency (INITIATIVE) has a strong experience regarding with the betting sector, having the chance to work previously on the William Hill account.
As the chief executive of Initiative UK, Gary Birtles stated that: “We are delighted to be working with Titan Bet and are very excited about the prospect of launching such a major brand into the UK market.”

This could be new start in UK, having the Titan Bet accompanied with Initiative.